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10 Years of Brick City Greenhouse: Redefining the Agency Model for Startups
This September, Brick City Greenhouse (BCG) celebrates 10 years since we first set out to create something different in healthcare marketing.
When co-founders Renée Wills, Ashley Schofield, and Fred Kinch launched BCG, the vision was clear: address the pain points marketers had with traditional agencies and create a new model that worked better—for both clients and agency teams.
From the beginning, BCG deliberately set out to serve the startup space, knowing the big network agency model wasn’t designed for these clients. Over the years, we’ve honed deep expertise in the startup mindset—partnering not only with pharma and biotech startups, but also with established companies that need to adopt a startup mentality to succeed.
To eliminate barriers and deliver greater value, BCG redefined how agencies work:
This approach ensures clients get the right expertise at the right time—without unnecessary costs or bureaucracy.
The industry has taken notice. Over the last decade, BCG has been honored with:
None of this would have been possible without the incredible people who make BCG what it is today—our team members past and present, and the clients who entrust us with their brands.
Looking ahead, our mission remains the same: to empower people and startups by stripping away barriers, delivering smarter partnerships, and helping healthcare marketers create the extraordinary.
Here’s to the next decade of redefining what a healthcare marketing agency can—and should— truly be.