Agency news

What to Consider When Considering an Agency (for Your First Pharma Launch)

In Episode 4 of Thoughts from the Greenhouse, we explore key considerations for startup pharmaceutical companies when choosing an advertising agency for the first time. Brick City Greenhouse SVP, Client Lead Renée Green joins two of our co-founders, Renée Wills and Fred Kinch, to discuss.  As startup biotech and pharma companies approach their first product […] Read More

Let Creativity Flow

Episode 3 of Thoughts from the Greenhouse (TFG) focuses on how pharma and biotech marketers can get the best creative work from their agencies. Fred Kinch, Ashley Schofield, and Renée Wills walk through the creative process, from creating briefs to creative reviews to concept testing and beyond. An excellent creative brief starts this process off […] Read More

Shine Bright (Like a Diamond). And Other Ways Your Agency Can Boost Your Marketing Career.

Who do you turn to when you need honest advice and unwavering support? In Episode 2 of the Thoughts from the Greenhouse video series, “How the Right Agency Can Help Marketers Shine,” BCG co-founders discuss just how valuable a truly excellent relationship with your agency can be. Ashley Schofield, Fred Kinch, and Renée Wills understand […] Read More

Healthcare Agency Perspectives on 2023: MedAdNews’ Roundtable Discussion Features Thoughts from Brick City Greenhouse (BCG)

MedAdNews’ annual Healthcare Agency Roundtable Q&A covers relevant 2023 trends including the remote work environment, diversity and inclusion, and changes in the use of technology. Some of our team members contributed their thoughts to the discussion of what lies ahead of us in 2023: Q: What excites you moving into 2023? Brick City Greenhouse Founder […] Read More

BCG Launches New Video Series With Insights for Marketers

In our new video series Thoughts from the Greenhouse, available on YouTube, the Partners at Brick City Greenhouse share their thoughts on a variety of topics pertinent to pharma marketers. Episodes will cover a range of common concerns and will be released monthly. Fred Kinch, Ashley Schofield, and Renée Wills bring their decades of experience […] Read More

November is National Epilepsy Awareness Month—and BCG Takes It Personally

Over 50 million people worldwide, and 3.4 million in the US, live with epilepsy, a neurological condition that causes a disruption of electrical brain signals and can result in seizures. In the US, 1 in 10 people will have a seizure in their lifetime, and 1 in 26 people will be diagnosed with epilepsy. Purple […] Read More

Happy Thanksgiving from Brick City Greenhouse

There’s always something to be thankful for, and this holiday season we’re grateful for our wonderful clients and the meaningful partnerships we have with them. Helping them bring out the best in their brands is what drives us every day. Like everyone, we’ve had our ups and downs this year, but through them all we […] Read More

Brick City Greenhouse Lauded as Independent Agency of the Year at MM+M 2022 Awards

Following a stellar year of growth, BCG was nominated for two prestigious MM+M Awards in 2022, bringing home the Gold for Independent Agency of the Year. Brick City has experienced much of its recent success in launch work, identifying as a brand-first agency that values creative thinking and the power of people—both clients and employees. […] Read More

Brick City Greenhouse Makes Its Debut on the Inc. 5000 List in 2022

Every year since 1982, Inc. Magazine has published its list of America’s fastest-growing private companies. Known as the Inc. 5000, this ranking is widely held as the most prestigious of its kind. Brick City Greenhouse joins the list this year at number 2,633. This tremendous accomplishment is due in no small part to the resilience […] Read More

BCG Chosen as Finalist in Two Categories at MM+M 2022 Awards

Following a remarkable year, Brick City Greenhouse has been nominated for two prominent MM+M Awards in 2022: Independent Agency of the Year and Midsize Agency of the Year. BCG regards people, both clients and employees, and the relationships they build, as an integral part of their success. The agency is committed to involving senior-level talent […] Read More

BCG Wins 2022 MedAdNews Agency of the Year

Brick City Greenhouse was awarded the distinction of Agency of the Year, Category III at the 33rd Annual Manny Awards on April 21, 2022. MedAdNews created the Manny Awards as an annual celebration of greatness in the healthcare marketing and communications industry. Candidates are judged on “creative track record, management strength, financial performance, strategic thinking, […] Read More

Brick City Greenhouse Selected for the MM+M Agency 100 List in 2022

BCG has been named on the MM+M Agency 100 list, further solidifying the agency’s standing as an esteemed part of the healthcare marketing industry. Every year, MM+M features 100 top agencies of all sizes that have demonstrated significant growth. Co-founder Renée Wills recognized Brick City’s recent success, saying, “Let me go on record—we had a […] Read More

Brick City Greenhouse Founder Fred Kinch Is Featured on the MM+M Agency 100 Podcast

In this episode of the MM+M Podcast, our Founder and Content Lead, Fred Kinch, discusses Brick City Greenhouse‘s process for supporting companies as they bring products to market for the first time. Between BCG’s partners and seasoned employees, they bring decades of expertise to the healthcare marketing world. In the podcast, Fred offers meaningful advice […] Read More

MedAdNews Awards Brick City Greenhouse Best Launch Campaign of 2021

Brick City Greenhouse secured the 2021 Manny Award for Best Launch Campaign for their outstanding work launching TRODELVY (Immunomedics/Gilead Oncology), for the treatment of metastatic triple-negative breast cancer. The agency attributes this successful launch to the positive and productive agency-client relationship that is representative of all their accounts. Daily senior-level involvement and a transparent fixed-fee […] Read More

BCG Celebrates Double Win at 2021 MedAdNews Manny Awards

Brick City Greenhouse was declared the Agency of the Year, Category III winner at the (virtual) 2021 Manny Awards gala and celebration. Winners of this accolade have been selected based on “creative track record, management strength, financial performance, strategic thinking, account wins and losses, and ability to attract talent.” As a brand-first agency, BCG focuses […] Read More

Brick City Greenhouse Receives the MM&M Award for Best Corporate Branding Campaign in 2019

New York, NY—October 10, 2019: Brick City Greenhouse (BCG) is honored to have received a silver award at the 2019 Medical Marketing & Media (MM&M) Awards. BCG received the award for Best Corporate Branding Campaign for their strategic positioning and creative work with Medicines Development for Global Health (MDGH). BCG is proud to be partnering […] Read More

Brick City Greenhouse is named to MM&M’s Best Places to Work, Class of 2019!

Highlighting some of the most prominent and progressive agencies in healthcare marketing, MM&M’s panel of judges recognized Brick City Greenhouse for its commitment to work-life balance, recognition of employee excellence, and effective and inspirational leadership. Writeup from MM&M: When assessing this “100% virtual” agency, a factor our judges found most notable was the high level […] Read More

Brick City Greenhouse Makes Debut on MM&M Agency 100 List 2019

The annual MM&M Agency 100 list, also referred to as “the definitive guide to the world of medical marketing agencies,” welcomed newcomer BCG into its 2019 edition. Larry Dobrow, editor-in-chief of MM&M, also underscored the high regard in which other agencies hold Brick City, stating that “BCG pops up in conversations about up-and-coming agencies far […] Read More

Brick City Greenhouse Shortlisted for the 2019 MM&M Awards

New York, NY—July 19, 2019: Brick City Greenhouse (BCG) is honored to be shortlisted for the 2019 Medical Marketing & Media (MM&M) Awards. BCG has been nominated for best Corporate Branding Campaign for their strategic positioning and creative work with Medicines Development for Global Health (MDGH)—an independent biopharmaceutical company dedicated to the development of affordable medicines […] Read More

Brick City Greenhouse: 2019 Agency on the Rise

MedAdNews awarded BCG the coveted Agency on the Rise award at the 2019 Manny Awards. This award celebration is one of the most respected in the healthcare marketing industry and serves to highlight excellence in the field. The Agency on the Rise award focuses on agencies that have shown rapid growth and are generally considered […] Read More