In this episode of the MM+M Podcast, our Founder and Content Lead, Fred Kinch, discusses Brick City Greenhouse‘s process for supporting companies as they bring products to market for the first time. Between BCG’s partners and seasoned employees, they bring decades of expertise to the healthcare marketing world.

In the podcast, Fred offers meaningful advice about how smaller pharma companies and up-and-coming biotechs can choose advertising and marketing agencies to best suit their needs. BCG thrives on working with smaller startups with capable leadership and brilliant ideas. Brands that are strong in R&D may need more guidance on the marketing end, which is why finding a right-fit agency is crucial. 

Pharmaceutical companies seeking marketing support should consider, above all, what the culture of their company is like and how an agency would fit into this culture, as well as what their organization’s goals are for their product and beyond.  

They should consider their cash position, and whether they can manage the escalating costs of a large agency, or whether a smaller agency with more predictable rates best suits their needs. Fred highlights the flat-rate, fixed-fee billing model at BCG, in contrast to a typical large agency that bills by the hour. 

Finally, Fred notes that smaller agencies like BCG can offer consistent, daily, senior-level involvement. When biotechs bring their most capable, high-level executives to launch meetings, agencies like Brick City also bring capable, experienced, senior-level talent. 

To hear this powerful and informative interview with Stephen Madden and Fred Kinch, and to learn more about selecting the right agency for your company’s needs, listen to the podcast here: https://bit.ly/3PDhq3c