This September, Brick City Greenhouse (BCG) celebrates 10 years since we first set out to create something different in healthcare marketing. 

When co-founders Renée Wills, Ashley Schofield, and Fred Kinch launched BCG, the vision was clear: address the pain points marketers had with traditional agencies and create a new model that worked better—for both clients and agency teams. 

Why We Focused on the Startup Space 

From the beginning, BCG deliberately set out to serve the startup space, knowing the big network agency model wasn’t designed for these clients. Over the years, we’ve honed deep expertise in the startup mindset—partnering not only with pharma and biotech startups, but also with established companies that need to adopt a startup mentality to succeed. 

Reimagining the Agency Model 

To eliminate barriers and deliver greater value, BCG redefined how agencies work: 

• Fixed-fee pricing instead of billable hours for budget predictability 

• Purpose-built teams staffed with senior-level talent for day-to-day strategic and creative excellence 

• Fully remote model established pre-pandemic to stay nimble, agile, and cost-efficient 

This approach ensures clients get the right expertise at the right time—without unnecessary costs or bureaucracy. 

Industry Recognition 

The industry has taken notice. Over the last decade, BCG has been honored with: 

• MedAdNews Agency on the Rise (2019) 

• MedAdNews Agency of the Year (2021, 2022) 

• MM+M Independent Agency of the Year (2022) 

• Inc. 5000 Fastest Growing Companies in America (2022) 

• MM+M Best Places to Work (2019, 2024) 

Gratitude for Our People and Clients 

None of this would have been possible without the incredible people who make BCG what it is today—our team members past and present, and the clients who entrust us with their brands. 

The Next Decade of BCG 

Looking ahead, our mission remains the same: to empower people and startups by stripping away barriers, delivering smarter partnerships, and helping healthcare marketers create the extraordinary. 

Here’s to the next decade of redefining what a healthcare marketing agency can—and should— truly be.