Tune in to the latest episode of Thoughts from the Greenhouse as Todd Greene, SVP, Omnichannel Marketing at Brick City Greenhouse, sits down with two industry experts, Walt Steenbergen, SVP of Healthcare at Mediaspace Health, and Nicole Urzendowski, Healthcare Media Supervisor at Mediaspace Health, to demystify media planning for unbranded campaigns in the biotech and pharma sectors. 

Drawing from decades of collective experience, Walt and Nicole share why the timing of media planning is critical—especially for clinical-stage companies preparing for launch. The discussion covers strategic considerations for unbranded campaigns, including the role of disease state education, segmentation tactics, and how to prioritize channels and surround sound tactics at key industry conferences. 

Whether you’re part of a fast-moving biotech team or a pharma marketer seeking guidance on maximizing smaller budgets, this episode offers practical advice on building trust, generating awareness, and educating HCPs effectively ahead of a branded launch. 

Don’t miss this episode of Thoughts from the Greenhouse, “Before the Brand: HCP Media Strategy for Emerging Biopharma” to learn actionable strategies that will elevate your next HCP campaign. 

All Thoughts from the Greenhouse episodes are available on all major platforms, including YouTube, Apple Podcasts, Spotify, and iHeart Radio!